My first day on the job...I was in for a big shock. This Agency, I was now employed by, had a number of clients on their books, who had been paying big fees for 6 months or more and the Agency had done LITERALLY NOTHING!
And when I say NOTHING...I mean NOTHING (this is not uncommon in the agency world, the big fish get all the attention and the little guys get ignored).
These clients were now complaining a LOT, and I had been given the task of sorting it all out.
I had to start getting these clients results quickly or deal with the pain of having very angry clients call me everyday.
I decided to set myself the goal of "Turning It Around" for all these clients in only 90 days!
Luckily, the marketing Agency I worked for had over 150 clients, of which I had access to all of their accounts.
Around 20 of those clients were doing exceptionally well...Far above average.
So studied those 20 clients like my life depended on.
I looked for similarities in what they were doing.
I looked for patterns and I searched like Sherlock Holmes for clues.
And sure enough, it was all there.
There was a pattern, there were similarities.
...And YES! There seemed to be a formula hidden in the data across multiple accounts.
The successful businesses we're all doing the same things...If only by accident!
I quickly formulated it into a plan and set to work.
After ONLY 90 days...the results we're amazing...I retained 100% of those "Disgruntled Customers" as well as discovering what is now my proprietary "90 Day Marketing Plan".
Fate is a funny trickster sometimes and ironically that particular agency finally had to pay the price of being less than honest with it's clients by losing a large number in a short period.
They had cut costs.
"Last in first" out was the policy...so I was fired!
Fortunately for me...the clients I had helped, with my 90 Day Plan were so happy, they wanted to stay with me (who can blame them!).
I was able to leave with enough clients to start my own Marketing Agency and FINALLY have a successful business :)
Since then I've trained 1372 Marketing Agencies on "How To Actually Get Results For Clients" as well as helping over 5000+ businesses directly.